Cookie Policy
This page describes the cookies and similar technologies Wealthronic uses, why we use them, and how you can control them. It complements our Privacy Policy.
1. What is a cookie?
A cookie is a small text file a website stores in your browser. It might remember a preference, recognize you as a returning visitor, or help measure how the site is performing. Cookies vary in lifespan: session cookies are deleted when you close your browser; persistent cookies remain until they expire or you delete them.
2. Cookies used on Wealthronic
2.1 Strictly necessary
Used to make the site work and to remember your privacy choices. For visitors in regions where a consent message is shown, a small cookie records whether you have accepted or declined non-essential cookies, so you are not asked again on every page. There is no way to opt out of this strictly necessary cookie.
2.2 Analytics
We use Google Analytics to understand which articles are read and how readers find them. The cookies it sets (typically _ga and _ga_*) contain pseudonymous identifiers and expire after two years at most. We have IP anonymization enabled, so the last octet of your IP address is dropped before storage.
2.3 Advertising
We use Google AdSense to display ads. AdSense may set cookies to: deliver ads more relevant to you (where permitted by your consent and applicable law); limit the number of times you see the same ad; and measure the effectiveness of ads. Common AdSense cookies include __gads, __gpi, and IDE cookies set by DoubleClick.
For European Economic Area, UK, and Swiss visitors, personalized advertising cookies are only set after you provide consent through the consent message shown on your first visit. This message is provided by Google's certified consent management platform. You can change your choice at any time using the privacy options in your browser, or by clearing this site's cookies and reloading any page.
2.4 Newsletter
If you click a link in one of our newsletter emails, your email client may transmit a one-time token to our email provider so we can see which links are popular. This is not a cookie set on Wealthronic, but it is worth disclosing.
3. How to control cookies
You have several options:
- Consent message. Where required by law, a consent message appears on your first visit and lets you accept or decline non-essential cookies (analytics and advertising). Declining disables those categories for your future visits.
- Your browser. All modern browsers let you view, delete, and block cookies. Search your browser's help for "manage cookies." Blocking all cookies may break parts of this and other sites.
- Personalized ads opt-out. Visit Google Ads Settings to turn off personalized advertising across Google's network. YourAdChoices offers an equivalent for the broader advertising industry.
- Do Not Track. Some browsers send a "Do Not Track" header. The signal is not yet a binding standard, but where it is legally enforceable, we honor it.
4. Why some cookies are needed
Independent ad-supported publishing relies on advertisers being able to measure roughly how their campaigns perform. Without analytics or advertising cookies, ads would still appear, but they would be less relevant, less effective, and would pay less — which would push more sites toward paywalls or sponsored content. We think the trade-off is reasonable, especially when transparency and opt-out are real. Your call.
5. Changes
If we change which cookies we use, this page will be updated and a note will appear in the next newsletter. The "Last updated" line at the top reflects the most recent change.
6. Contact
Cookie questions? Write to us via the contact page.