About

A personal-finance site that publishes its working.

Wealthronic is a one-person publication. Everything here is written by Juliet Brown from her own spreadsheets, bank statements, and brokerage exports — not press releases.

Juliet Brown

Founder & writer

I started Wealthronic in 2025 after ten years of keeping the kind of color-coded spreadsheet my friends kept asking to see. Before this I worked as an operations analyst at a logistics company — eight years of building models that had to balance to the cent, which turned out to be excellent training for personal finance writing.

I cover three things on this site: the boring foundations (budgeting, credit, emergency funds), the long compounding game (dividends, index funds, retirement accounts), and the income-on-the-side experiments I keep running on my own time. I write from primary sources — my real brokerage exports, my actual tax returns, the P&L from a print-on-demand store I ran for a year — and I publish the spreadsheets behind every claim.

I live between Lisbon and Brooklyn. I drink too much filter coffee. I am still slightly bitter about a 2019 Roth IRA mistake that cost me $4,200, which is partly why this site exists.

What I am not: a licensed financial advisor, a CPA, or an attorney. Nothing on this site is financial, tax, or legal advice. If you are about to make a material decision about your money, please pay a fiduciary professional to look at your situation.

Six editorial principles

How this site is run

Principle 01

Primary sources, named

Every claim that involves a dollar amount is sourced — either to my own statements (which I disclose) or to a public document I link to. If I can't cite it, I don't publish it.

Principle 02

Mistakes get the same word count as wins

The Roth IRA mistake gets a full piece. The Etsy shop that closed at $11k gets one too. Success-only writing is how readers end up imitating survivor bias.

Principle 03

No urgency, no hype

I will never tell you a stock is "exploding" or a tax loophole is "closing." I publish one careful piece a week. The market does not need my hot take, and you do not need an alert.

Principle 04

Affiliate links are disclosed at the top

When a piece contains affiliate links — usually to brokers or budgeting tools — there's a yellow disclosure banner. I never accept payment to write about a product, only to refer readers to it.

Principle 05

Numbers are the author's, unless cited

When you read "I earned $3,420 in dividends last year," that's from my brokerage 1099-DIV. Numbers that come from elsewhere are footnoted to the source.

Principle 06

Educational, not advisory

This site explains how things work. It does not tell you what to do with your specific money. The difference matters, and I take it seriously.

How Wealthronic is funded

Plain English

Three things keep this site running:

Display advertising via Google AdSense. The yellow boxes you sometimes see between paragraphs are programmatic ads. I do not choose which advertisers appear, and an ad is not an endorsement.
Affiliate links to a small list of brokers, budgeting apps, and tax tools I personally use. When you sign up through one of these links I may receive a small referral fee at no extra cost to you. These links are always labeled.
The Wealthronic Weekly, a free newsletter — which earns nothing directly, but keeps me honest about the work.

What does not fund this site: sponsored content, paid placements, "guest posts" from SEO agencies, or any arrangement where a company pays for coverage. If that ever changes, this page changes first.

Have a question, a correction, or a story you'd like covered? Email Juliet directly. I read every message; I cannot reply to every one, but I try.